Open-ended responses analysed rather than filed as stories
Rich qualitative data, unanalysed
ASME, a large not-for-profit membership organisation, ran many programs with data siloed across departments, reporting needed a large IT team, and non-technical department leaders were blocked.
The qualitative data ASME collected from stakeholders was used only as impact stories, never analysed.
We always collected Qualitative data from our stakeholders but only used them as Impact Stories. We love to see how with new Sopact enhancements, we can actively categorized stakeholder voice and get the valuable insight!
Lily Le, Impact Director
One pipeline, qual and quant together
Sopact set the impact strategy, built a data-integration pipeline, and put all the qualitative and quantitative data into one Impact Cloud dashboard.
Analysing open-ended scholarship responses surfaced what applicants actually valued, such as avoiding financial debt and finishing a degree. These were signals ASME had never seen before.
Stakeholder voice, categorised
ASME can now actively categorise stakeholder voice and report insight, including SROI progress presented to its Board of Governors, from data that used to sit untouched.
