Alignment Ratio of common Impact Goals
Customer Stories / Audible
CUSTOMER STORYAudible · Economic empowerment · Newark, New Jersey
Audible aligned its programs to common goals it could measure
A corporate social-impact team defining shared indicators and integrating siloed program data.
“We are now moving faster in understanding the impact of our programs.”Eric NeSmith Jr, Economic Impact & Data Analytics, Audible
BEFORE
BEFORE
Programs without a common goal
Audible’s social-impact work spans three pillars — race, equity, and economic empowerment — but the programs were not aligned to a common goal, and impact data was siloed across systems.
Team conversations were stuck on why to collect data at all.
THE LOOP
THE LOOP
Indicators aligned to goals
Sopact’s Impact Cloud defined indicators and metrics aligned to business goals and integrated stakeholder, program, and financial data.
An output-and-outcome tracker dashboard serves internal and external reporting.
AFTER
AFTER
From why to how
With activities aligned and metrics defined, the team moved faster in understanding program impact — the conversation shifting from why collect data to how to get more useful data.
